Brand Identity
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Content Design
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Social Strategy
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Brand Identity 〰️ Content Design 〰️ Social Strategy 〰️
Role: Brand & Content Designer, Digital Product CreatorThe Slow Sip Studio is my Etsy shop where I sell digital products for wellness brands looking to enhance their online presence. I create visually stunning designs that are user friendly and have a calm, earthy feel to align with the wellness aesthetic. The templates are positioned towards any wellness brands but are well suited for health coaches, nutritionists, yoga / pilates studios, and content creators.
The Opportunity.
The digital products space on Etsy is highly competitive and incredibly saturated. However, I saw an opportunity in creating Instagram templates for a niche that is only growing in presence on social media platforms – the wellness space. Buyers in this space are looking for a strong visual identity but often don’t have the time or the design skills to execute. That’s where my ready to use templates come in as a solution.
Minimal ~ Earthy ~ Modern ~ Calm ~ Minimal ~ Earthy ~ Modern ~ Calm ~ Minimal ~ Earthy ~ Modern ~
The Direction.
Designed for a specific buyer, not a broad one. The brief was simple: build the content library a wellness brand would actually want to use — slow, grounded, and visually aligned with the work they do.
Instagram feed mockup of templates
Version 1 of shop logo
Simplified version of shop logo
Etsy shop banner
Visual Identity & Graphic Design.
Playfair Display and DM Sans carry the aesthetic — editorial softness paired with clean readability. The palette stays close to earth: neutral browns, sage, cream, and dusty terracotta. Whitespace does as much work as the type.
Social Media & Content Strategy.
Pinterest is the primary growth channel, treated as a long-tail discovery engine rather than a social feed. Mockups are staggered across days with SEO-led pin descriptions written around what wellness buyers actually search for. The goal is compounding visibility — more entry points into the shop over time, not a single burst.
The Outcome.
This project launched March 2026 and explores how functional wellness products can feel joyful rather than instructional, using design to reduce barriers and invite curiosity at the point of purchase.