Brand Identity
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Content Design
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Social Strategy
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Brand Identity ✳︎ Content Design ✳︎ Social Strategy ✳︎
Role: Brand & Content Designer, Digital Product CreatorThe Slow Sip Studio is my Etsy shop where I sell digital products for wellness brands looking to enhance their online presence. I create visually stunning designs that are user friendly and have a calm, earthy feel to align with the wellness aesthetic. The templates are positioned towards any wellness brands but are well suited for health coaches, nutritionists, yoga / pilates studios, and content creators.
The Opportunity.
The digital products space on Etsy is highly competitive and incredibly saturated. However, I saw an opportunity in creating Instagram templates for a niche that is only growing in presence on social media platforms – the wellness space. Buyers in this space are looking for a strong visual identity but often don’t have the time or the design skills to execute. That’s where my ready to use templates come in as a solution.
The Direction.
Designed for a specific buyer, not a broad one. The brief was simple: build the content library a wellness brand would actually want to use — slow, grounded, and visually aligned with the work they do.
Primary Logo
Submark
Etsy shop banner
Visual Identity & Graphic Design.
Playfair Display and DM Sans carry the aesthetic — editorial softness paired with clean readability. The palette stays close to earth: neutral browns, sage, cream, and dusty terracotta. Whitespace does as much work as the type.
The Products.
In the process of developing a suite of products suitable for wellness brand owners and content creators. 3 products have been successfully launched and more are to come!
Product 1 – The Wellness Instagram Templates
Pack of 30 editable Instagram Post templates.
Product 2 – The Wellness Brand Kit
Entire brand system for the conceptual wellness brand – Rooted Wellness.
Includes:
✦ 8 fully editable brand kit slides
✦ Color palette with 5 earthy, curated tones
✦ Typography pairing guide
✦ Logo variations (primary, secondary, and submark)
✦ Mood board and image sourcing tips & resources
✦ 5 Instagram post & story templates, and highlight covers
✦ Business card (front and back)
✦ Email signatures, 2 versions
✦ Fully customizable in Canva — no design experience needed
Social Media & Content Strategy.
Pinterest is the primary growth channel, treated as a long-tail discovery engine rather than a social feed. Mockups are staggered across days with SEO-led pin descriptions written around what wellness buyers actually search for. Pinterest is great for evergreen content that drives traffic consistently over time.
Instagram was later introduced to grow brand presence in a way that is relatable and authority building. The defined content pillars include studio life (behind the scenes and relatable posts) product & CTAs, design & Canva tips, wellness brand inspiration, and brand building.
Content speaks to the pain point that business owners experience of wanting high quality designs without wasting time or money finding said designs.
Pin proposing my templates as a solution to wellness brands’ problems.
Sample carousel post directed at burnt out business owners.
Mockup of templates in action.
Simple phone mockup of template in use.
The Outcome.
This project launched March 2026 and explores how functional wellness products can feel joyful rather than instructional, using design to reduce barriers and invite curiosity at the point of purchase. The library of products is growing and the shop sees consistent views and traffic through Pinterest content. Social media has driven 22% of shop views since opening, with numbers growing steadily over the months. My products have a 10% favorite rate, meaning that 1 in 10 shoppers who view the products save the listing for later. This is promising data that shows interest in the products.