Pinterest Strategy
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Content Management
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Market & Competitor Research
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Marketing Support
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Pinterest Strategy ✳︎ Content Management ✳︎ Market & Competitor Research ✳︎ Marketing Support ✳︎
Role: Business Development InternFHI Heat is a professional hair tool brand known for performance-driven styling products. As a Business Development Intern, I supported brand growth initiatives through a mix of Pinterest strategy, marketing asset development, and in-depth research across content and product positioning.
The opportunity.
Pinterest serves as a key discovery and research platform within the beauty space, where consumers search for styling inspiration, routines, and product recommendations. While FHI Heat had strong visual assets, there was an opportunity to strengthen discoverability, improve content organization, and better align brand visuals with consumer search behavior and competitive positioning.
The direction.
My work focused on treating Pinterest as a long-term discovery channel rather than a short-form social platform. Alongside content management, I supported broader marketing and business development efforts by researching platform trends, competitor strategies, and product packaging within the professional hair tool market.
Pinterest Strategy & Content Direction.
I managed and curated FHI Heat’s Pinterest presence by organizing boards, publishing pins, and aligning content with seasonal trends and search intent. The goal was to create an inspirational yet educational experience that balanced aspirational styling imagery with clear product use cases across hair types and routines. Below are a few of the static pieces of content I edited, scheduled, and posted along with their corresponding captions.
Beauty that fits in your pocket! The UNbrush Super Mini Keychain is the perfect travel companion for on-the-go touchups and detangling, any time!
Who knew that the UNbrush Super Mini Keychain would be the perfect gym buddy? Whether you need to fix flyaways after your gym sesh or simply need someone to cheer you on, these adorable purse-sized hairbrush charms are going to be your gym bag essential this year.
☁️ We can’t get over this dreamy hair style created by @styldbyemma using #fhiheat 🤍 Achieve luxurious, bouncy waves with ease using our wide array of stylers, curlers, dryers, and more!
Get reacquainted with our UNbrush pastel collection✨ What is your favorite out of these gorgeous soft tones?
Meet your new styling BFFs - the FHI Heat Innovator Pro Power Speed Dryer, the viral UNbrush, and our Thermal Ceramic Brush! try this ultimate trio to achieve your dream hair.
With summer just around the corner, it's only fitting that the viral UNbrush is one of our beach bag essentials🌞 See what breakage-free hair looks like this summer, and pair it with your favorite pair of sunglasses!
Marketing & Business Development Contributions.
Beyond Pinterest, I designed a branded email template for marketing communications, created multiple thank-you card designs for PR boxes, and developed a strategic deck outlining social media content ideas. I also conducted extensive competitor research across Pinterest marketing strategies and product packaging, helping inform content direction, visual positioning, and broader growth conversations.
The outcome.
This work strengthened FHI Heat’s positioning on Pinterest as a discovery-driven platform while supporting internal strategy through research, documentation, and marketing asset development. The experience reflects my interest in creative marketing that connects visual design, platform strategy, and consumer behavior — even when the most impactful work happens behind the scenes.