Role: Brand & Package DesignerOh Belly is a playful soda brand designed to support gut health through prebiotics. The brief called for packaging and marketing materials that made digestive wellness feel fun, approachable, and a little unexpected — steering away from the overly clinical language often associated with gut health.
Brand Concept ✳︎ Package Design ✳︎ Marketing Assets ✳︎
The opportunity.
While interest in gut health continues to grow, many functional sodas still look medicinal or overly serious. Oh Belly has the opportunity to stand out on shelf by pairing prebiotic benefits with a playful, lifestyle-forward identity that feels less like a supplement and more like a treat.
Gut-friendly ~ Fun ~ Fizzy ~ Modern ~ Gut-friendly ~ Fun ~ Fizzy ~ Modern ~ Gut-friendly ~ Fun ~ Fizzy ~
The visual direction.
The identity leans bright and modern, using saturated color pairings and rounded type that feel lighthearted and energetic. Graphic elements were kept minimal but intentional, allowing the product’s personality to shine without overwhelming the consumer.
Packaging & Marketing Execution.
I designed soda can packaging alongside supporting marketing assets that translate the brand across multiple touchpoints. Each design decision focused on balancing playfulness with clarity — ensuring the product’s gut-health benefits were easy to understand while maintaining a fun, lifestyle-forward aesthetic.
✳︎Packaging✳︎
I designed packaging for the soda cans as presented in four different color-ways for four unique and tasty flavors: Glowing Orange, Healing Blueberry, Rejuvenating Raspberry, and Vibrant Strawberry. The names were intentionally created to emphasize the health benefits to the audience. The graphics are simple yet impactful, and each design is unique while maintaining a consistent brand image.
✳︎Marketing Materials✳︎
Creative Asset for use across multiple channels
Simple Social Media Graphic with tagline
Tote bag design for merchandise
Key Takeaway.
This project explores how functional wellness products can feel joyful rather than instructional, using design to reduce barriers and invite curiosity at the point of purchase